For this project, I rebranded Mionetto, a family-owned Prosecco company founded in 1887. While the brand reflects its heritage, evolving consumer preferences required a modernized, more recognizable logo. I simplified the logo by focusing on the “M” and experimented with variations that referenced Prosecco’s unique distilling process and iconic bottles.
My deliverables included a logo and stationery. I explored custom die cuts, card sleeves, and user-friendly designs while retaining the signature orange, which is both eye-catching and associated with socializing—key aspects of Prosecco. I created a cohesive set of icons for business cards and stationery, ensuring consistent weight and style across elements.
The envelope was designed with a window to eliminate handwritten addresses, with fold guides for ease of use. The business card design mimicked the logo’s curves and Prosecco bubbles, simplifying the originally planned die-cut concept for practicality. This project was particularly meaningful to me as it was one of my first major branding projects, combining my passion for design and bubbly wine, while teaching me the importance of iteration and user-focused design.